The technical-heavy requirements of Universal Douglas' client base needed a website that can handle filtering complex data and products with ease. This meant starting from the ground up: rediscovering target audience's needs and tendencies, organizing the merge of two large product bases, and implementing a new design that performs optimally across mobile, desktop and tablet screens. This case study is the full monty.
Tools
Google Analytics, Raven tools, Hotjar, Google Sheets, Figma, Wordpress
Unfortunately, Universal Douglas was shut down in 2022, closely following the Silcon Valley Bank crash. My team and I are extremely devastated for our clients who became good friends over the year of crafting their new site. The website was turned off and along with it, hundreds of hours of blood, sweat and dev revisions.
In the meantime, feel free to look at the links below to view some of the deliverables to get an idea for the magnitude of work that was Universal Douglas.
Click here to view UX Audit Slides
Click here to view Design Directory
Click here to view Modular Design System
