Trintech, a leading financial technology company, approached our team for a comprehensive overhaul of their website. We began with a UX audit which informed several major site improvements. The key upgrade was their "Solution Finder" filter, which allowed clients to input their company's needs and be provided with Trintech product solution. We connected Martech to the filter options so that the inputs the customer selected would inform the rest of the site's advertising - nudging them towards seeing Trintech as the solution to their specific financial woes. In addition to that, I provided an updated design, mega menu, and an web content strategy that helped streamline customer navigation and better showcase Trintech's offerings site wide.
Tools
Google Analytics, Figma, FigJam, Faith
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Click here to view the UX Audit and Site Plan
View the Solution Finder on Trintech
Click here to view the Design System in Figma
Click here to view to view the Content Strategy Document
Challenges and Objectives: Through extensive research and client discussions, we identified a critical customer pain point—navigating through Trintech's myriad products. Our primary objective was to simplify this process by creating an intuitive solutions filter. This feature allowed customers to input their specific needs, enabling them to easily find tailored product recommendations.
View the Solution Finder on Trintech
Solution Implemented: The core of our redesign strategy revolved around a modular design approach. By incorporating modular elements, we empowered Trintech with the flexibility to quickly build, rearrange, and adapt pages and content as needed. This modular framework facilitated agile updates, ensuring the website remained dynamic and responsive to evolving market demands.
Click here to view the Design System in Figma
Content Research and User-Centric Approach: In-depth research played a pivotal role in our redesign process. We delved into understanding Trintech's diverse audience segments, their preferences, and their pain points. This comprehensive understanding allowed us to craft a user-centric website, where tonality and content were tailored to resonate with each specific audience.
Click here to view to view the Content Strategy Document
Conclusion: The redesign of Trintech's website stands as a testament to the power of thorough research, modular design implementation, and a keen understanding of diverse audience needs. By prioritizing user experience and providing an intuitive solutions filter, we successfully transformed Trintech's digital platform into a dynamic, user-friendly space that resonates with their customers.
